Some players move the needle on the court, and a small number of players move the needle both athletically and culturally.
With his tattoos, braids, and swag, Allen Iverson was not just a player but a cultural symbol. He embodied the NBA's evolving relationship with hip-hop culture, particularly during the transition between NBA generations, where he was a catalyst for change.
Everything about Iverson screamed Nike. He was an industry disruptor. He played at Georgetown, where head coach John Thompson II was under Nike's thumb.
Can you imagine telling Jordan Brand, "Thanks, but no thanks"? Iverson did that when he turned down Nike to sign with Reebok.